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Strategic Direction

Mission

Transform sugar cane in various sources of energy through sustainable development.

Vision

To be a world-class company in terms of: generation of values, environmental stewardship, quality, productivity, competitiveness and human management.

Principal and Values

Principals

Quality, Productivity, captivity, Generation of values, improvement, innovation, adaptation to changes.

Eco-efficiency, social responsibility and risk management 

Business knowledge, team work, effective communication.

Values

Orientation to the service, respect, compromise.

Positive attitude to the change, proactively, austerity, creativity, processes orientation, results orientation and flexibility.

Responsibility and solidarity Leadership 

 

 

 

Mandate

All activities of the company's last order:

Last over time
Generate value
Grow up
Sustainable Development

Politics

Clients: competitively meet customers providing products and good service that meet their needs and expectations.Shareholders: maximize the generation of value of their investment through prudent and efficient management of resources.

Workers: comprehensively develop our skills in human talent, looking for an excellent performance, the dignity of man through the work and satisfaction. Commitment in carrying out duties and the achievement of results.

Suppliers: Ensure quality and timeliness of required raw materials, supplies, materials, equipment, outsourcing activities, transportation and services.

State: comply with the law and maintain good relations with regulators and control directors.

Environment: prevent pollution and improve environmental performance under the principles of eco-efficiency and sustainability.

Unions: participate actively in the unions and institutions that are linked to achieve common goals.

Risk management and security: Manage an effective system of risk control and security of the processes with the commitment of workers, clients, providers; all that would promote that the company's operations are free from unsafe and illegal practices, to promote a fast and safe trade.

Occupational health: Ensuring compliance with current legislation, to sustain effective levels of physical, mental and social health of our workers.

Community: Participate according to our capacity in works and priority activities of direct benefit to the area of influence.

Key Success Factors

1. Identity the critical points of restriction and risk, and apply control on them, minimize, and eliminate as far as their economic viability permits.
2. Know n detail target markets and customers to effectively address their needs and expectations.
3. Research, develop and adopt new technologies and best practice, to generate value.
4. Maintaining and developing the skills of our people-oriented processes.
5. Ensure effective availability of the sugar cane.
6. Maximize the acquisition of sucrose in the agricultural process and minimize loss of sucrose in plant and harvesting.
7. Maximize the EBITDA (operational income before interest, taxes, depreciation and amortization).
8. Maintain a financial structure that maximizes the value of the company.
9. Maintain a level of costs and expenses to enable effective operation.
10. Maintain fair and transparent relationships with regulators and controls, with suppliers of raw materials, inputs, activities, outsourcing, transportation and services, promoting mutual operational and economic development.
11. Maintain permanent contact with the community in the Ingenio Risaralda area of influence.
12. Achieving effective communication with all levels of the organization.

Glossary

Positive attitude to Change: Mental and physical readiness to learn new things, facing the changes that occur in the best way.

Austerity: Manage the company's resources as efficiently as possible, avoiding waste and to maximize the benefits at less cost.

Quality: Fulfillment of needs and expectations required by costumers.

Costumers: Person or company using or purchasing goods, products or services of another rise. The customer is the center of the entire business.

Compromise: Assume the responsibilities of their role within the organization, conducted under the best possible way.

Environmental conscience: Internalize the importance of preserving the environment, which is reflected in its caring concern for their actions both inside and outside the workplace, are aimed at law enforcement, pollution prevention and improved environmental performance.

Creativity: Propose solutions in business situations. Innovation to identify options for action favorable to the organization.

Grow: Ability to deploy strategies that lead to a further development of the organization or value generation, with planned and reliable results in time.

Captivity: It is the ability of an organization to maintain a systematic comparative advantage to achieve and sustain a certain position in the socioeconomic environment.

Sustainable Development: Growth of the organization by a rational and responsible use of natural resources, with social responsibility.

Strategic directions: Guide or guidelines that we can act daily in order to improve our work and our relationships with stakeholders: customers, authorities, community, and suppliers and ourselves.

Eco- efficiency: Is the production of goods and services at competitive prices that meet human needs, improve the quality of life for people to consume less resource and protect the environment.

Flexibility: Adapt quickly to changing situations and plans, responding safely and efficiently to achieve the objectives.

Generate Value: Development of activities in a systematic, planned and continuously way, exceeding customer expectations for internal and external stakeholders.

Continuous improvement: Improvement of the performance of the different processes and activities.
Achievement orientation: Scope of the organizational objectives and individual, with a clear direction to obtain the result.

Keep in the stage: Staying on the market indefinitely through the effective performance of the processes.

Politics: Are the basic guidelines that show that companies must do to achieve the vision.

Contamination prevention: Use of processes, practices, techniques, materials, products, services or energy to avoid, reduce or control the generation, emission or discharge of any waste or contaminant in order to reduce adverse environmental impacts.

Principals: Laws of nature, profound truths, objective and unwavering. Principles are statements by outside people, made by the company in our case. As one example: The Ten Commandments and human rights are principles.

Proactively: Visualize and anticipate possible scenarios of progress and work to implement concrete objective, seeking to create added value.

Productivity: It is the capacity or increase of production per unit of work, constantly looking for a better, more flexible, reliable and secure way to do things.

Respect: Recognize and accept the behavior, beliefs of others even if they do not match with our own.

Social Responsibility: Integrated support for the community area of influence.

Client Service: Meet the needs or expectations of the customer, knowing the result of fulfilling these needs for the best possible way.

Solidarity: Identify, and understand the problems involved or ways of thinking and feeling of others, to support the best of their abilities.

Team Work: Identify, and understand the problems involved or ways of thinking and feeling of others, to support the best of their abilities.

Values: Positive qualities that govern the conduct of a person, give meaning to their lives and their moral influence upon make decisions. Values belong to the people inside.

Added value: Ability to generate value through strategies that involve processes, suppliers, customers, employees, community and environment, thereby exceeding the expectations and needs of our customers.